Position your business as a thought leader
Launching a Premium Content Campaign will help position your business as a thought leader and attract leads via the publication of premium educational content.
Premium content refers to content that is valuable enough to “gate” with a form. It includes any type of content that users download in exchange for providing contact information (e.g. name and email address). Examples include:
- Ebooks
- Checklists
- Tip sheets
- Templates
- Research reports
- Whitepapers
- Case studies
- Assessments
- Webinars
Each piece of premium content is a marketing asset that can provide multiple benefits by:
Turning visitors into leads
Anchoring your inbound marketing strategy to lead capture opportunities
Organizing your content calendar around calls-to-action
Building credibility and goodwill by helping prospects
Moving prospects further along in the buyer’s journey
What’s included in a CommonMind premium content campaign?
Developing premium content based on interviewing stakeholders in your company
Designing a premium look & feel for the content
Writing copy for a landing page and web form that enable download
Writing 3 blog posts (400-600 words each) on the same topic, each including a call-to-action to download the premium content
Sending an email blast to your existing email list
Writing and configuring an email workflow to drip 2 messages to contacts post-download
Adding a call-to-action to your existing web pages for lead capture
Publishing social media posts to promote your premium content
Optional campaigns on Google Ads and LinkedIn Ads to advertise your new offer
Our Web Business Increased Over 40%
After we hired CommonMind to consult on AdWords & SEO, our Web business increased over 40% and Google organic positions improved dramatically. Thanks to Will & CommonMind, more than half of our new customers now come from our website.
Dave Kram
Tanner Bolt & Nut Corporation