Content Marketing

High quality, relevant content is a critical ingredient for successful digital marketing programs. From blog posts to white papers, editorial content and thought leadership, ideas matter. And delivering these ideas in a strategic way that supports your sales goals is critical. Yes, content marketing sounds easy…but it can place unexpected demands on your organization.

How do you create a content plan that aligns to your audience’s interests? How do you ensure that your plan is ambitious but realistic? Will your organization be able to keep up with content demands over time? And how do you focus your content strategy around measurable business goals and avoid the trap of “content for content’s sake?”

Content strategies fall short for two reasons:

1. Content for content’s sake. This is the chicken without a head; lots of blog posts and social media updates that deliver hard-to-quantify performance data and no sales.
2. Elaborate strategy, difficult to execute over time; too ambitious a plan given resources available to focus on creating high quality content on an ongoing basis.

The solution
CommonMind provides a disciplined, audience-focused approach to content development. Our writers and designers work with you and your team to develop subject matter competency and align with your brand. We create content that’s measurable, memorable, and response-focused. We then deploy that content across multiple channels, including blogs, email/inbound marketing, social media, and more.

We back up our content campaigns with smart analytics, focusing on the key metrics (conversions, leads, and sales) that contextualize results and inform future efforts.